Larry Madowo’s Little Known Sister Heading Multinational Firm

CNN News Anchor Larry Madowo (right) and his sister Elizabeth Madowo posing for a photo in January 2020.
  • CNN News Anchor Larry Madowo is a celebrated journalist whose success in the media industry has earned him a seat among the Mount Rushmore of top anchors in the globe.

    However, not much is known about his sister, Elizabeth Madowo, who heads Irvine Partners Public Relations and Integrated Marketing Agency branch in Kenya.

    The firm, founded in 2010 in Kent, United Kingdom, deals with strategic media planning and brand visibility for clients globally. The firm currently has branches in Nigeria, South Africa, and Kenya.

    CNN News Anchor Larry Madowo (right) and his sister Elizabeth Madowo posing for a photo in January 2020.
    Larry Madowo

    “Our strategies are implemented by our dynamic team made up of experienced copywriters, seasoned PR professionals, and award-winning journalists.”

    “Our strong grounding in journalism ensures that our client’s messages are delivered to their target demographics, with pinpoint accuracy and emotive copy,” read an excerpt from the firm’s site. 

    Her role in the firm incorporates creating effective communication strategies for clients. She also undertakes media monitoring for clients, keeps an up-to-date database of all journalists, editors, and bloggers, according to her LinkedIn profile.  

    Madowo is also involved in humanitarian ventures in a bid to help the needy in society. Recently, she highlighted the health dangers posed by thrombosis (blood clots) globally and the urgent call to address the health issue.

    Madowo pursued a Bachelor’s degree in Business Administration and Management at Moi University and graduated in 2014.

    Two years later, she joined the PR and Events team at Diana Opoti PR where she handled all external communications to designers. 

    After seven months at the firm, she became a project coordinator for the Young Designers Project, a programme funded by the Danish Embassy.

    She then became the head of Operations at Designing Africa Collective in 2018. The same year, she delved into Irvine Partners PR and has currently been at the helm for three years.

    A poster of Irvine Partners Public Relations & Integrated Marketing Agency website
    A poster of Irvine Partners Public Relations & Integrated Marketing Agency website
    irvinepartners.co.uk
  • Source: KENYAGIST.COM