Leading betting firm, Betika, continued its investment in sports by deployed football kits, nets and balls to over 200 football teams across the country on Friday, February 7.
The firm, which has in recent times been viewed as the champion of sports in Kenya, issued the paraphernalia at Camp Toyoyo grounds in Makadara, Nairobi as part of its Betika Na Community initiative.
The program aims to invest in the youth by nurturing talent through sports, arts and culture.
.“We are happy with the progress Betika na Community has made in transforming lives in Kenyan communities,” John Mbatiah, the firm’s business head stated.
“Since we began the initiative, we have been overwhelmed by sponsorship and event requests from football teams and clubs all over the country requesting for support,” he added.
He noted that despite already deploying team kits, footballs and nets to over 1,000 football teams across the country, there was still a long way to go in satisfying all requests.
Therefore, Mbatiah called upon other industry players and sports stakeholders to take up the challenge and join Betika in supporting all the teams.
He noted that the level of football talent in Kenya was improving and that the firm was committed to ensuring further development.
The firm hosted Jericho All-Stars and Kibera Black Stars to an exciting exhibition match after the kit handover exercises that saw the two teams walk away with Ksh 150,000 in prize money.
Betika has carried out and supported many sports initiatives across the country with its flagship Betika Na Community football tournaments in Machakos, Meru, Kisii, Nyamira, Kakamega and Kisumu since November 2019.
This is in addition to a three-year sponsorship of Betika National Super League in a Ksh100 million partnership deal with Federation of Kenya Football (FKF), which has seen an increase in the level of competition in the league.