From Uhuru akutana na Pombe, work together for every badi’s sake to Anne-Lucky Waiguru, the editors have managed to keep their audience on the edge with the freshness that comes with the lower thirds on their captions.
The captions add value to a story and at the same time, editors are careful not to cheapen the content of the bulletin.
The station’s captions have been a trendsetter in the media industry with netizens taking to social media pages to show their amusement at the creavity involved in coming up with the captions.
“I shouldn’t be laughing but NTV that comsi-Kemsa honestly,” Okore stated.
“NTV does it again with the headlines,” another one commented.
Speaking to kenyagist.com, NTV news anchor Dan Mwangi highlighted that the hilarious captions are a communal effort by journalists in the newsroom.
In the 9 p.m. bulletin, Mwangi narrated that journalists Mark Masai, Sheila Sendeyo, Zainab Wandati, Watson Karuma, Emmanuel Juma. Joseph Warungu, Dennis Okari and Edmond Nyabola, come up with the tags while dor the 7 p.m Kiswahili bulletin, Jane Ngoiri, Shabaan Ulaya, Francis Mutegi, Salim Swaleh and Harith Salim are in charge.
Mwangi narrated that the team avoids wordplay on sensitive stories or those that may have negative implications on the company and government.
“The team is very alive to the fact that not everyone is alike in their creativity or wordplay, so they will not shun, but gladly accommodate the tags that are not punny, and more straightforward, but factual and accurate,” the NTV reporter stated.
A trend that has inspired other media stations to also follow suit with captions like Malala hajalala.
“Sheng has been with us for ages and keeps mutating. Creativity is part of the game,” a seasoned company stated.
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